In my previous posts relating to my interview on The HERO Podcast, I’ve shared my superpower, my fatal flaws, and the common enemy my clients face. But what we haven’t touched on yet is the driving force.

Every entrepreneur has a driving force. It’s what pushes us to do what we do. It’s our why. It’s what gets us up every day and what keeps us going even when door after door gets slammed in our faces. 

During my discussion with Richard on The HERO Podcast, we talked about what drives me — both professionally and personally — and how those driving forces play out in how I run my business.

Knowing Your Why

When I work with entrepreneurs, I want them to feel that there are no boundaries.

I have a dream of creating a small world for them, where the things they need access to — resources, money, and people — are within reach. 

What my clients often don’t realize is that there are connections to be found everywhere, and they are often only one or two contacts away from finding the right resources they need to take their business to the next level. 

It’s this knowledge that acts as my driving force in my business. I want to create that awareness that these entrepreneurs can get what they need and are closer to it than they think.

My role is to see what bridges I can create for them and how I can broaden their perspective, so they can learn how to find those connections on their own.  

Once an entrepreneur knows how to mine for resources, they can then begin to create the empire they’re picturing in their head and carry out their plans.

One connection — the right connection — can change everything. 

On a Personal Note

When it comes to my personal life, it’s my kids and husband that drive me. 

I grew up in a house where I was alone pretty often. My family had to work a lot and, as a result, they didn’t have much time to spend with me. I don’t fault them for that, but I knew that for my own family, I wanted things to be a bit different. 

I want my kids to see and feel that there are people who not only love them but are present. That people want to spend time with them. That they are a priority at all times.  

I also want my children to know that there’s always a way to create a solution. Every day in my business, I help my clients find their solutions, and I want my kids to have the same attitude. No matter how big the challenge, it can be overcome. 

Part of the reason I decided to leave my 9 to 5 job was to create flexibility in my life so I could meet the needs of my family. 

When it comes to their future careers, I want my kids to see that the sky’s the limit, and I can’t think of a better way to do that than by leading through my own example. 

Ashley Cheeks

Author Ashley Cheeks

Ashley Cheeks is a Business Plan Consultant. Her core business plan writer expertise is in designing business plans for bank and investor funding. She founded Written Success after years of being a professional business plan writer as a freelance consultant, and working for companies including GE and Fluor. She lives in Houston with her husband, daughter and son.

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