There’s something really exciting about to happen here at Written Success, and let me tell you, it’s been a long time in the making.

Monday, January 6th, marks the official release date of my new book, How to Write an Exceptional Business Plan — and I couldn’t be more excited. 

 Want to create a business plan that gets results? Check out my book How to Write an Exceptional Business Plan for all the resources you need. As anyone who’s ever started a business knows, some dreams take a little time to come to fruition. Over the last year of working on my book, it’s become pretty clear to me that being an author has a lot in common with being a business owner.

I’ve wanted to write a book for ages, but with running my own business and raising a family, it’s something that had to take a backseat for a while.

Truth be told, when the time came where everything with my business was in place so that it was running well, and I actually had the time to start working on the book, I had to contend with the beast us entrepreneurs know well: fear.

As entrepreneurs, we battle with the fear of failure or fear of falling short of other’s expectations. We don’t want to let anyone down or be judged, so we often feel the pressure to make it work at all costs.  

We fear we might not find the resources we need — like identifying investors or getting a bank loan for our business. Or we fear that once we do find the resources, we’ll somehow blow it, and our opportunity will be lost. 

So what do we do to contend with those fears? 

Tackle Your Fears, Get Results

Knowing all the ways you can succeed is usually more helpful than focusing on all the ways you can fail.

With fear driving us, we tend to bury ourselves in the details. We write the longest, most detailed business plan anyone has ever seen, and we lose sight of the point of what we’re doing. 

I know these fears and struggles because I’ve lived them first hand, and they’re something I help my clients work through. It’s a big part of the reason I wanted to write this book.

What I know now, after years of helping people write business plans, is that the biggest problem with inexperienced business plan writing is knowing what to write and where to stop. 

My goal with this book is to help people tackle their fears of uncertainty and failure by providing a guide that anyone can use to make their business plan exactly what it needs to be. I want your business plan to match your business potential. And that’s exactly what How to Write an Exceptional Business Plan is set up to do. 

Understanding how to create a successful business plan that can also pivot as your goals change can make all the difference as your business grows and thrives. 

Providing Practical, Focused Help

I purposely designed this book as a step-by-step guide, with real examples from some of my clients. I wanted to show that everyone who is writing a business plan starts in the same place and that even with the different approaches we can take, it’s all designed to move us towards success.

The book is focused on the practical so that you’re focusing your attention in the right places and can get your business plan finished without too much angst along the way.

I want my readers to not just know how to finish a business plan, but also learn how to think about the key components of their business in a new way.

If any of this resonates with you, you’re exactly the kind of person I wrote How to Write an Exceptional Business Plan for.

I tackled my fears about writing a book, and I hope that reading it will help you tackle yours. 

Check out my new book How to Write an Exceptional Business Plan HERE.

Ashley Cheeks

Author Ashley Cheeks

Ashley Cheeks is a Business Plan Consultant. Her core business plan writer expertise is in designing business plans for bank and investor funding. She founded Written Success after years of being a professional business plan writer as a freelance consultant, and working for companies including GE and Fluor. She lives in Houston with her husband, daughter and son.

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