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Researching Your Micro Industry

Researching Your Micro Industry

When writing a business plan, you straddle the fine lines between the need to know, nice to know and too much information. These decisions are common throughout the entire business plan creation process. The challenge is even greater when it comes to deciding what to focus on for your micro industry section. At the point where you’re starting […]

The HERO Podcast: Creating a Business Plan That Will Walk You to Success Part Six: Finding Your Guiding Principles

The HERO Podcast: Creating a Business Plan That Will Walk You to Success Part Six: Finding Your Guiding Principles

In my previous posts relating to my interview on The HERO Podcast, we’ve covered a lot of ground — my superpower, fatal flaws, driving force, along with the common enemy facing my clients and what I rely on in my business toolkit.  One thing that makes entrepreneurs a special breed is their tenacity. We get knocked down, […]

Get it Right the First Time: Avoid these Business Plan Mistakes

Get it Right the First Time: Avoid these Business Plan Mistakes

Like anything else we do that’s unfamiliar, when it comes to writing a business plan and trying to avoid business plan mistakes, we don’t know what we don’t know. Case in point — me. When I wrote my first business plan I made three different mistakes without even knowing it. Writing a business plan can seem like an overwhelming […]

Adding Author to My Resume: How to Write an Exceptional Business Plan

Adding Author to My Resume: How to Write an Exceptional Business Plan

There’s something really exciting about to happen here at Written Success! Let me tell you, it’s been a long time in the making! Monday, January 6th, marks the official release date of my new book, How to Write an Exceptional Business Plan — and I couldn’t be more excited.  As anyone who’s ever started a business knows, some dreams take a […]

Writing a Business Plan: The Executive Team Section

Writing a Business Plan: The Executive Team Section

There are multiple components that make up a business plan. While you’re busy working on your market research or executive summary, there may be other parts of the plan that seem like they’ll be a piece of cake to write — like the executive team section.  In theory, listing out the names of the executive team […]

Why Your Business Plan Needs an Executive Summary

Why Your Business Plan Needs an Executive Summary

While a great business plan has many components, it could be argued that your executive summary is THE most important element. Think of it like selling a house. No matter how great the bones of the house are, or how desirable the area is, a savvy seller is going to clean, organize and stage the house. Why? […]

How to Write a Macro Industry Section that People Actually Read

How to Write a Macro Industry Section that People Actually Read

Research is an integral part of prepping for your business plan. It’s one of those things where it’s all too easy to get overwhelmed and completely lose your way. You need to paint a picture of the macro industry. But with so much information available, you may find yourself struggling to decide what does and does […]

Market Research for Your Startup: How to Get Started

Market Research for Your Startup: How to Get Started

One area of a business plan that startups often struggle with is the market research portion. You can gather and interpret what seems like an endless amount of information. It can feel like an overwhelming task. Although this section can seem a bit arduous, it’s worth your time and effort to get this section nailed down. So […]

Saying Goodbye to Chef Gray Kunz, Culinary Visionary and Entrepreneur

Saying Goodbye to Chef Gray Kunz, Culinary Visionary and Entrepreneur

Chef Gray Kunz, a globally renowned four-star chef, culinary inventor and founder of multiple Michelin-starred restaurants, passed away on March 5th, 2020 at the age of 65. Chef Gray was a valued Written Success client receiving business plan support for launching multiple business ventures at the time of his passing. He was born in Singapore in 1955 and spent […]

4 Clear Tips to Help Finish Your Business Plan

4 Clear Tips to Help Finish Your Business Plan

Putting together a business plan and the accompanying strategy can be a big (and sometimes frustrating) task. Like any big task, you often start out brimming with enthusiasm; as you move through the process you lose momentum. The longer it takes, the more you wonder if you’ll actually finish your business plan. Let’s be real — worrying too much […]

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