- Document #1A: Your Cover Letter
- Document #1B: Your Elevator Pitch / Opportunity Brief
- Document #2: Your Business Plan & Financials
- Document #3: Your Pitch Deck Presentation
- (This post shows details to consider for each document)
Document #1A: Your Cover Letter
Document #1B: Your Elevator Pitch / Opportunity Brief
Document #2: Your Business Plan & Financials
If you are trying to raise $100,000 dollars, your Business Plan should reflect $100,000 quality.
When an investor looks at a Business Plan, these things can create negative impact:
- Looking “slopped together” or poorly formatted
- Having sections that ramble, lacking concise brevity
- Including sections that are copy/pasted from information online
- Including too much research, data, or facts and not enough analysis
- Too much focus on opinion-based strategy instead of data-based decisions
Remember, your Business Plan development is one of the first business moves you make. Investors view your Business Plan as an indicator of your decision making skills. After all, if you don’t use good judgement when having a Business Plan created, how will your judgement work in bigger business decisions?
For more help on building SMART financials in your Business Plan, I recommend you check out this Forbes article.
Document #3: Your Pitch Deck Presentation
Bank on including a Pitch Deck in your documents needed for investors if:
- You are using a broker or capital agency to find an investor
- You are trying to raise more than $1MM USD
- Your investor asks for one